Maximize Your Lead Generation: How to Use Lead Form Ads to Bring in More Business

Maximize Your Lead Generation: How to Use Lead Form Ads to Bring in More Business

Last year the iOS 14 rollout jacked up our ad tracking and many advertisers moved to Lead Form ads to bring in leads. The tracking for these ads are really spot on because the ad isn’t pixel based. Everything stays on the Facebook/IG platform so we know for sure that the number of leads you see in Facebook is exactly what should be in your CRM (email service provider). 

I use these for my clients' ads but I use them sparingly and once the client launch is over I review the list of buyers and see how many of them came in from the lead form ads. If it was a low percentage I might not use them again for that particular client. Many of my colleagues have had great results though. Mine were ‘meh’ but it’s definitely worth a test for your ad account. 

They’ll generally bring you cheaper leads but we want to make sure those leads eventually buy (it might not be right away so be sure to tag them when they come in so you can keep tabs on them)