Boost Your Ad Results with Custom Audiences: How to Create Retargeting Ads that Convert

A very simple yet effective ad is a retargeting ad.

Often we serve these ads to people who have visited your website or engaged with your page and show them an offer (maybe a lead magnet or sales page). But how exactly do you DO that? 

Well, you will build the ad like you would any other conversion ad but you’ll need to build a few “custom audiences” so that the ads are being served to the correct audience. In this video, I’ll show you how to build these important custom audiences. 

Laura Ball - Facebook Ad Strategist

Hi, I'm Laura

I work with 6-7-figure course creators, coaches, and creatives who use the power of paid traffic to increase their impact (and yes, make some money). Mostly, I specialize in live launches, but I also work with clients around brand awareness, lead generation, and evergreen funnels. Learn more »