The work you’re putting out into the world is
… and you make this insane world just a little bit better for the people who get to work with you.
☝️☝️☝️
That right there—that goodness you’re generating—is what really lights my fire. (Well, that, and an iced chai latte, and my goldendoodle Teddy, and spreadsheets, and Ozark, and TikTok, and 80s nostalgia. I have a lot of energy. 🤷🏻)
Anywho. What I want is for there to be MORE of those people.
Because a *little bit* of positive impact on a *Iot* of people?
And if you let me, I will burrow into the intricacies of your offers & funnels, “body snatch” your customers’ psyche, and pour every. ounce. of my tenacity and enthusiasm into helping you make that difference.
^^ me, with your ads strategy. You know… tenacious?
"I’m always surprised by Laura’s tenacity. Even if ads are performing well, she constantly iterates, striving for even better results.”
Nicholas Wilton, Founder of Art2Life
A great Facebook & Instagram Ads strategy identifies the exact people who need your work the most, and brings them right into your orbit.
It’s not about the MOST people: it’s about the RIGHT people.
This, you already know.
But if you’ve spent any time inside Ads Manager, then you also know, it can be a bit of a clusterf*ck in there.
A lot of my clients have spent a lot of time running their own ads, and for the most part, they’ve done a pretty good job.
Which means when they come to me, they’re either fully ready to GTF out of Ads Manager, or a little bit cautious about trusting someone else with their brand… or somewhere in between.
Maybe you’ve been burned by an agency who didn’t “get” your work.
Maybe you worked with an ads manager before and you didn’t like how in the dark you felt the whole time.
At the end of the day, you want someone who cares as much about your creations and your customers as you do—but who is also really awesome at ads strategy.
I work with 6-7 figure clients who sell direct to consumers using the power of paid traffic. Mostly, I specialize in live launches, but I also work with clients around brand awareness, lead generation, and evergreen funnels.
"Laura helped me run a TARGETED ad campaign that reached my warm audience and introduced my business to a new cold audience. We spent $400 on Facebook ads, which resulted in over $17,000 of tracked conversions! ”
Nicole Begley, Hair of the Dog Pet Photography
Not sure if you’re ready to hire a dedicated ads manager?
I only work with companies whose mission and vision I can get behind—and once I’m in, I am ALL in. I will intensely love what you do, and all the ways you are making the world a better place.
I care as much about your success as I would if it were my own baby (because, in a way, it kind of is).
One of the most common frustrations I hear in my industry is that clients feel “like a number,” or like they have no idea what’s going on inside their Ads Manager.
Ads Strategy is a not-insignificant investment, and you need to be clear about what’s working, what’s not, and why—as well as the ROI you can expect.
Your ads are a bone I can’t stop chewing on. 🐶
Even though I’ve got a lot of energy (I think I may have mentioned that already) I’m also super methodical, organized, introverted, and detail-oriented (I’m an Enneagram #3 if that means anything to you).
I’ll make sure I deeply understand every little detail and nuance of your company’s ecosystem before building out your ads strategy.
I want you to have full transparency and clarity around what our plan is, and what kinds of results we can expect.
Basically once I’m here, you don’t ever have to think about your ads again, unless we need to troubleshoot something that isn’t going to plan.
And Starbucks. Starbucks is also in my blood.
Before I had kids, I spent five years in corporate marketing (think newspaper ads; I’m old AND old school, hey-yo!). I was fortunate enough to stop working and be with my kids for several years… but even while I was changing diapers I was out forming clubs, planning local activities, volunteering, and raising money for grants & scholarships.
A few years back, I (re)started my career as the Marketing Director for my chiropractor; from there I went out on my own and have been crushing ads on my own since 2016.
I currently live outside Pittsburgh, PA with two cats, a goldendoodle, a Brit who moved across the pond for me, and two smelly teenagers. I still do a ton of volunteer work, hate to cook, and watch a lot of gritty TV (with animal TikToks to balance it out). My second language is GIFs.
Nicholas Wilton, Founder of Art2Life, who helps creatives to discover their inner artist
Janna Denton-Howes, a desire coach who works with women around their libido
Bonnie Christine, a self-taught designer who teaches surface pattern design
Nicole Begley, a zoologist turned photographer who helps pet photographers improve their craft & grow their businesses.
Kate Bendewald, an interior designer who helps other designers grow and run their design business.
David Belliveau, co-founder of Paintable, who travels the world teaching others how to improve their digital art skills.
All in all, I’ve spent a total of $2 million in ad spend, and generated over $15 million in revenue for my clients, who asked me to remain anonymous for this part. :)
"I hired Laura to launch my online course after running my own Facebook ads for 3 years. I was getting great results but I knew it was time to bring in a professional so that I could free up my time and start to scale.
“Laura was able to get us the lowest cost per lead for our webinar ads that we’ve ever had. We surpassed our registration goal!
“Laura is professional, quick and clear with her communication, thorough with her targeting research but most importantly, actually cares deeply about her clients and the project she’s working on. I’m never letting her go!”
Janna Denton-Howes, Desire Coach