How To Optimise Your Ads For Better Results 📈

How To Optimize Your Ads For Better Results

So let’s say that your ads are doing well. Great!

They’re meeting your KPIs, and you’re looking to optimize a little. Well, that can be tricky sometimes….we don’t want to mess with what’s working well (I have a ‘no touchy’ rule if ads are performing well!)

When ads are working, you’ll want to make sure to scale the budget gently. I generally start with a 20% increase every other day. In addition to that, you want to look at what IS working, put it in a new ad set and see if you can get more and better results. Go to the ad level in the ads manager and look for the button called “Breakdown”. This will allow you to isolate certain things to see what is performing best.

For example, if you select placement - you might find that your best-performing ads are on Instagram - so you might want to duplicate that ad set and run the ads to Instagram only. Or, maybe you notice that a particular country is performing the best, then you’d do the same and target only that one best-performing country.

But note, do NOT turn off the main campaign/ads. The test might not prove to do well, so keep the original going! 

Be sure to check out the breakdown feature - it’s pretty neat to see how different placements, devices, creatives, age/gender are performing.

And of course- other ways to optimize is to continue to test test test.

This is the name of the game with Facebook. We can’t just “set it and forget it.” We have to continue to test new creative, copy, images, buttons, and headlines for our ads - especially those that are evergreen. But remember, do your testing in a new ad set or campaign and leave the good ones running!

Ready to take your ad strategy to the next level? If you're feeling overwhelmed or need expert guidance on scaling your ads for better results, book a call with me today.