Are My Ads Performing Well?

ARE MY ADS PERFORMING WELL?

OK so your ads are running. 

Now what?

Well, we want to make sure you’re getting the results you want, right?

I mean, we’re spending money to grow our list or get sales so we need to make sure our ads are working.

“But Laura, there are so many freaking numbers in there….what metrics should I look at?” 

This is a great question and one I get often. The answer is:

What is the goal of your ad?

Those are the KPIs you want to focus on.

If the goal of your ad is to grow your email list with new subscribers, confirm you are in fact doing that. Check your CRM to see if the amount of leads you see in Facebook's ads manager is the same (or close to) what you see in your CRM.

Then ask yourself - are the lead costs reasonable? Depending on your niche, you could expect to spend $2 - $10 for a lead. My creative clients generally spend $2 to get someone to opt in for a free download. The ads I run for my own business generate $5-$7 leads. It’s just because my niche is a little more competitive than my creative clients. 

The other metrics I’m looking at are:

• CTR (link) - Are they clicking on the ad? We want this to be over 1% for cold traffic and over 2% for warm

• What is the landing page conversion rate? Are they actually opting in once they get over to the landing page? We want this to be over 30%.

Which ads are getting the most leads? What is unique about those ads? Determine what that is and make more of those ads (of course testing in a new ad set so you don’t mess with what’s working). I generally shut off ads  that aren’t getting any ‘love’.

Need help to understand and optimize your ad performance? Let's chat!