Welcome to ADsolutely FABulous, dahling.

the missing link between doing it all yourself vs. outsourcing ads completely

HEY! FACEBOOK ADS CAN HELP YOU REACH MORE OF YOUR IDEAL CLIENT!

(I know, right?)

But Facebook Ads are volatile, unpredictable, and (might) end up being a LOT more expensive than you thought they were going to be!

Which is why so many talented, smart, creative business owners rush to outsource ads without learning ads first, or forge ahead with DIY ads but constantly feel stressed and out of control…

Or, they just avoid Ads altogether.

Which is all totally understandable.

Entrepreneurship is rooted in DIY energy, so of course you’d try it yourself first.

But then you find yourself drowning in the cluster that is Ads Manager, and freaking out because you really don’t have time to figure out why your ads aren’t converting the way they should.

And god forbid you have to contact Facebook to find out why your ad got rejected…

Plus, if you’re also concerned about, oh I don’t know, democracy and the fabric of our society (just for example), the whole Facebook thing can feel a bit… problematic. 🥴

Enter: flashy online marketing culture, which tells us to outsource everything that isn’t in our “zone of genius” (or that we simply don’t like).

One problem—

There’s a missing link between doing it all yourself and hiring someone like me, and nobody’s talking about it.

Well, two missing links, actually.

 The money.

Hiring an Ads Manager isn’t like hiring a copywriter or a designer. It’s not like hiring a VA, or an integrator, or even a social media manager.

With other service providers, you pay one time—for the work they do.

But with Ads Managers, you also have to consider your ad spend. For example, my monthly fees start at $3,000/month, plus a percentage of your ad spend.

It just doesn’t make sense to hire someone like me until you have the budget for both.

The know-how.

You need to have a basic working knowledge of Facebook Ads before you start to outsource that sh*t. I know that’s not the sexy, flashy way to do things—which is probably why nobody’s talking about it—but I PROMISE you it’s going to help you in the long term.

You gotta find out what works and what doesn’t. You need to see ads that pull in ALL the leads, and ads that get crickets—and you need to understand WHY. You need to know your audience and what they respond to.

 Only then will you be in a position to hire the right Ads Manager for your business.

So. If you’ve got a funnel that converts and you’re ready to start scaling—but you don’t yet have the budget or the know-how to hire a dedicated Ads Manager like myself—

Then you, my friend, are in the Bermuda Triangle between doing it all yourself and outsourcing ads completely.

Which is probably how you found yourself on this page. (hi!)

 Introducing

ADsolutely FABulous!

An immersive, 8-week coaching program that includes live trainings, weekly office hours, and plenty of individual attention and support

Finally feel like *you’re* in control of Facebook, and not the other way around.

Over the course of our work together, you’ll build your own audiences inside Ads Manager, get your ads up and running, and optimize them (with my help).

You’ll create a schedule for your next Live Launch or evergreen initiatives, and build an ads budget to support your revenue goals.

It’s basically like having an Ads Manager in your pocket (me!) and the confidence to go forth & run ads like you actually know what you’re doing.

This is for you if...

• You’ve run your own Ads (a little or a lot), and you feel stressed out, overwhelmed, and you really want some support.

• You feel crazy because of the ever-changing algorithm and/or iOS updates that shake up the entire marketing world every other week. (I also feel crazy! We all do. But at least I’ve been doing this for a long time and can take it all in stride without flipping tables.)

• You’re ready to start scaling but don’t quite have the budget to outsource Ads completely.

• You feel a constant, low-key sense of dread that you’re doing it all wrong and have no idea what’s going to happen at any given time 🤷🏻

• You’ve been dying to get Ads off your plate and tried to hire me one on one—but I sent you here instead. ;)

Apply now to join the next cohort.

The missing link between doing it all yourself vs. outsourcing ads completely.

 ADsolutely FABulous isn’t a passive online course where you “learn at your own pace” (a.k.a. ignore it til it’s covered in cyber weeds and dolphins are swimming in the Grand Canal)...

I’m literally going to be working with you live, and early on in the program I’ll take time to get to know your specific business model, your clients & customers, and what you’re looking to achieve with your ads.

Each cohort will be limited to around 5-8 people, so everyone can get the attention and support they need.

Everyone in ADSolutely FABulous will also get access to the ADvisory course, a really great foundational Ads training developed by MY coach, Jody Millward. If you already know the basics, you won’t need this, but it’ll be there anyway. :)

This is what some people might call “done with you” Ads Management.

It’s a hands-on, real-time, working-together situation.

You’ll have my eyes (and advice) on your audiences, your funnel, your budget, and your creative—and I’ll also be there to help interpret your metrics, troubleshoot, and make sure you’re getting the most out of your ad spend.

 If you already know the basics of Ads…

You’re basically hiring me at a fraction of the cost. We’ll work together to optimize your ads and build a profitable launch plan for you.

If you don’t know anything…

You’ll learn by doing, and by actually running ads. You’ll also have access to the ADvisory self-study course if your learning style is more visual / “leave me alone.”

Introducing the

ADfab framework

I’ve essentially taken the process I use for my 1-1 Immersive Ads Management clients, and turned it into a fun framework that just happens to spell out a cheeky acronym. 😉

Each week will focus on a different piece of the ADFAB Framework, with live trainings, office hours, and a private Slack channel where you’ll always get your questions answered.

Let’s break down the basics of a successful Facebook Ads campaign:

The first thing we’ll do is figure out your overall strategy for running ads.

What do you want your ads to do for you? Generate new leads? Make sales? Grow your email list? Or something else?

Depending on your goals, we’ll determine what assets you need—a landing page, a webinar registration, a lead magnet offer, etc.

Ads bring new leads into your funnel, but the funnel is what makes the sale. Your assets need to align with what your customers want & need, and that means the right creative, the right messaging, and the right flow.

“Data driven decisions” sound impressive, but what exactly does that mean? 🧐

Here’s what data means to you, inside the ADFAB framework:

• Understanding which metrics to track & what they mean (I’ll help you set this up)

• Tracking your results over time

• Knowing what numbers are “good” or “bad” and why (aka, WHAT DO THE NUMBERS MEEEAAAAN?’)

• Course correcting and adjusting your strategy according to what the data is telling us

The Facebook Pixel is a bit of code that lives on your website (or somewhere in your online ecosystem) so you can build & retarget audiences with your ads.

This is a biggie, because it’s not just about the code itself or how to get it up and running. You’ll get the most out of the. freaking. pixel. when you understand WHY it matters and HOW it can “teach” Facebook what kind of people you’re looking for.

We’ll also talk about how to place it on your site, how to ensure you’re using it properly in your ads, tracking your conversions, and bringing the data it generates into Ads Manager.

This is the part I get the most excited about, because I get to nerd out on the psychology of how people use Facebook and Instagram, and get inside their heads to create the most effective possible targeting. 🤓

You'll learn to build Custom Audiences of people who've engaged with your Facebook or Insta page, people who are on your email list, people who've hit your website, and sooo many more audiences you haven’t even thought of yet. 😎

You’ll also create Lookalike Audiences and Interest-Based Audiences—and learn when & how to use each one—and I’ll be there to help you optimize and troubleshoot every step of the way.

People talk about Facebook Ads like they’re this magic money-making machine that’ll turn you into an overnight millionaire.

But did you ever notice that all those big-money brags never seem to include the ad spend?

Yeah. That’s because a million-dollar launch looks a lot less impressive when you find out how much they had to spend on contractors, tech, and ads. 😐

Enter: my Budget Calculator! You’ll see how much you need to spend in order to reach your revenue goals, and tweak it to explore different scenarios. This is the same tool I use for my 1-1 clients.

 ADSOLUTELY FABULOUS

How it works

ADsolutely FABulous is a live, 8-week group coaching program

PRIVATE Slack Channel

ADFAB members only
Open 24/7 :)

This is where you can ask questions & get support between calls. I’ll encourage you to create Loom videos so you can show me what’s up inside your Ads Manager. (Loom is free up to five minutes; I’ll show you how to use it if you’re unfamiliar.) I’ll respond to questions during the week - normal business hours on EST.

 A FEW THINGS YOU SHOULD KNOW ABOUT ADsolutely FABulous & WHAT IT’S LIKE TO WORK WITH ME

This program works best for online courses, group coaching programs, or other online resources.

It’s not a great fit for eCommerce companies. (Different beast.)

I only work with clients whose mission and values I can get behind.

I care a LOT about the clients I work with, and the clients THEY work with. I know every coach says something like this, but you really need to be invested in this, both mentally and time-wise. Remember, this is the zone between doing it ALL yourself vs. hiring out and never thinking about ads again.

I want you to get there, I really do, but in this in-between zone you’re still doing most of the work yourself. The only difference is, I’ll be here to make sure you’re doing the right things in the right order, and making sure your hard work brings the ROI you’re looking for.

That said, I will intensely love what you do, and all the ways you are making the world a better place. I care as much about your success as I would if it were my own baby (because, in a way, it kind of is).

I’m here because I genuinely like teaching and want to see you succeed.

A lot of group programs in this space can feel kind of impersonal to me—like the mission behind them was more about generating “passive income” than truly helping people.

Well… there is nothing passive about ADFAB. Or me, actually. I’m like the Mary Catherine Gallagher of Facebook Ads, plus two cups of Starbucks.

FACEBOOK ADS!

WELCOME TO ADFAB, DAHLING

The missing link between doing it all yourself vs. outsourcing ads completely

 My clients include:

 Here’s a look at some snazzy #receipts I like to brag about.

All in all, I’ve spent over of $3 million in ad spend, and generated over $20 million in revenue for my clients, who asked me to remain anonymous for this part. :)

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