Copy That Sells: How to Craft Ads That Convert Like Crazy
Note: I am NOT a copywriter (those folks are amazing) but I’ve learned a few things here and there about copy that converts in ads.
Have a STRONG HOOK. The hook is the first line in your ad copy. Make a bold statement, ask a question, and include a startling statistic. Something that will want people to continue reading.
Next, explain their BEFORE feeling. Are they struggling to land their first client? Talk about how that FEELS to them. Put yourself in their shoes and be descriptive. Use their language. If clients come to you to say they can’t get their first client what words/phrases are they using?
Then, relate to them and explain why you created this product (just for them) because you’ve….been there, had clients who struggled with these same issues, etc.
Then, discuss the AFTER feeling. What results will they get if they download your freebie or buy your product? More confidence? A booked client? 10X email growth? Be specific.
Finally, have a strong CTA (Call to Action). We live in a world full of distractions, so we need to be clear in our messaging and tell people EXACTLY what to do. >> Buy now >> Download Today, etc.
Hi, I'm Laura
I work with 6-7-figure course creators, coaches, and creatives who use the power of paid traffic to increase their impact (and yes, make some money). Mostly, I specialize in live launches, but I also work with clients around brand awareness, lead generation, and evergreen funnels. Learn more »