If you haven't started running Facebook Ads yet or don't plan to for a while, that's OK, but I want you to make sure you place your Facebook pixel on your website and webpages….now.
Yes, now! Why? I’ll explain, but I promise you’ll thank me later.
Hi, I'm Laura
I work with 6-7-figure course creators, coaches, and creatives who use the power of paid traffic to increase their impact (and yes, make some money). Mostly, I specialize in live launches, but I also work with clients around brand awareness, lead generation, and evergreen funnels. Learn more »
Boosting a post is super easy. Facebook wants it to be that way. But, you can also easily waste money, and I don’t want that to happen to you!
Hi, I'm Laura
I work with 6-7-figure course creators, coaches, and creatives who use the power of paid traffic to increase their impact (and yes, make some money). Mostly, I specialize in live launches, but I also work with clients around brand awareness, lead generation, and evergreen funnels. Learn more »
I’ve taken course after course on Facebook ads. I consider my education and training as an investment in my business. I want to stay on top of all the (constant) Facebook changes for my clients and my students.
Hi, I'm Laura
I work with 6-7-figure course creators, coaches, and creatives who use the power of paid traffic to increase their impact (and yes, make some money). Mostly, I specialize in live launches, but I also work with clients around brand awareness, lead generation, and evergreen funnels. Learn more »
I often get the question, “What ad objective should I choose when I run my Facebook ads?” Or I hear ‘What does ‘ad objective’ even mean?” Facebook doesn’t make it crystal clear either so let me explain.
Hi, I'm Laura
I work with 6-7-figure course creators, coaches, and creatives who use the power of paid traffic to increase their impact (and yes, make some money). Mostly, I specialize in live launches, but I also work with clients around brand awareness, lead generation, and evergreen funnels. Learn more »
Facebook is really starting to focus more on engagement these days, and they’ve recently added a new feature to their custom audiences for retargeting ads. You can now target ads to people who have taken action on your business page.
Hi, I'm Laura
I work with 6-7-figure course creators, coaches, and creatives who use the power of paid traffic to increase their impact (and yes, make some money). Mostly, I specialize in live launches, but I also work with clients around brand awareness, lead generation, and evergreen funnels. Learn more »
You want your ad to run everywhere --- newsfeed, right hand column, mobile, desktop, Instagram, audience network. The more places the better, right?
Wrong.
Before I start running Facebook ads for clients I do a short review of their current campaigns and one of the things that ALWAYS pops out is where they are running their ads. It’s the section in the Ad Set Level called “Placements”. Facebook defaults this placement to “Automatic placements” meaning that they will automatically run your Facebook ad in the following places:
Hi, I'm Laura
I work with 6-7-figure course creators, coaches, and creatives who use the power of paid traffic to increase their impact (and yes, make some money). Mostly, I specialize in live launches, but I also work with clients around brand awareness, lead generation, and evergreen funnels. Learn more »
