How much should I spend on my ads?

How much should I spend on my ads?

I get this question allllll the time for those who are new to Facebook ads! 

How much should I spend on my ads? 

Well, a couple of things here…..

The Facebook algorithm works best when you have 50 conversions in a week.

If you’ve run ads before you know what you could ‘expect’ to pay for a lead. Let’s use this as an example. 

Maybe in the past, you’ve gotten leads for $5.  So….

$5 (lead cost) X 50 conversions (needed in a week) = $250 ad budget for 7 days. 

Then divide $250 by 7 (days in the week) and you’ll determine your daily budget.

Voila!  

If you’ve never run ads before you’ll have to test to see what your lead costs are and then do some math. Give your ads a few days to optimize before making any decisions.  

Also, remember that before you scale make sure your ads are working well. Look at the metrics to tell you what is (and is NOT working). If something isn’t working, fix it first before you scale.