I WANT A LAUNCH LIKE...(FILL IN THE BLANK)

I want a launch like .... [Fill in the blank]

You want immediate results with your advertising efforts….I get it…. (we’d all like that!) 

We live in a world of instant gratification and are always seeing ads from marketing gurus touting 7-figure launches, but in the fast-paced world of digital marketing, that’s just not going to happen instantly.

What these gurus don't always emphasize is the time it took to reach those amazing results—often years, lots of money, testing and trial and error.

While I can't offer you a silver bullet or magic pill for Facebook ads success, I can tell you this: Facebook ads are typically a long game, and as business owners, we HAVE to invest in our marketing efforts. But it's crucial to have patience and understand that we have to crawl before we walk. We have to start somewhere, and if you’ve never run ads before, let’s reduce those “pie in the sky” expectations of a 7 figure launch and just get some ads on to promote yourself and your brand. 

One of the primary goals of Facebook ads is to increase brand awareness and establish trust among your target audience. However, this doesn't happen overnight. It takes time for people to become familiar with your brand, recognize its value, and develop trust before they are willing to make a purchase or engage with your offerings. Facebook ads play a vital role in building this awareness, but it requires consistent exposure to your brand message over time.

Want to get started with ads? Here’s what you could do: 

Start running ads to build awareness of your brand and ask for NOTHING in return. (GASP!) Yes, that’s right. Invest a monthly ad budget for awareness ads to get seen in your ideal audiences’ newsfeeds. You can do it for as little as $10 a day. Although you might not see an ROI on these ads, you WILL start to collect data, learn, and build awareness, trust and authority. 

Here’s what you do:

Use a VALUABLE video ad to target a cold audience and retarget them with new additional content that has no call to action over a period of time (30-180 days). The video ad could be something that you teach with a little more information about you and your business. Give them a quick win, pique their interest with something you know will grab their attention. Once they view or engage with any part of that ad, you’ll then show them a few more ads to stay top of mind, stay in their feed, build authority and gain awareness (again, simply to promote your brand.)

The other ads they could see after the video content would be ads that promote:  

• Testimonials: Ads from past clients/students (this builds authority)

• Lifestyle post (show the real you. Not just the “business” you)

• Inspirational posts 

• “Behind the scenes” posts

• Informational posts (how-to’s and tips providing free value)

• Posts that have gotten tons of engagement/comments/etc.
  

The purpose of this strategy is to constantly bring in (new) cold traffic and re-engage them with free content to build awareness. When you set up the audiences correctly, you can keep this strategy evergreen so that once someone watches the video ad, they will drop out of that audience (never seeing it again) and start to see the sequence of new ads over the course of 30, 60, 90, and 180 days. 

This strategy allows you to test audiences, creative, copy and different content to see what works while getting in front of your audience for a reasonable cost! 

What’s next:
The next step would be to retarget anyone who has engaged with ANY of those ads, but this time, you will want to give them a call to action - opt into a freebie or purchase a low-price product. 

This strategy can help get you started on testing ads for as little as $10 a day. As entrepreneurs, we HAVE to invest in advertising to grow our business, and sometimes that means spending money without making money (at first!). It’s time to get your brand out there!