Thank You Pages: The page people forget to optimize!

Thank You Pages

Thank you pages….

success pages….

the page someone reaches after they’ve opted into your freebie….

Whatever you call it, it’s PRIME REAL ESTATE and it’s also completely underutilized! 

You got them to opt-in to whatever you were offering, so why not give them something else that will take them up the product ladder and closer to your signature offer? 

Yes, it might require a bit of work but you can make it as simple as possible. Some people who opt into free things are ready to take that next step. So GIVE IT TO THEM.

Here are some things that you want to have on your thank you page and some things you could (should) put on there to get them to take one more action and one step closer to becoming a buyer! 

A Thank you page must have:

• A “Thank You” message: A line to thank them for signing up (“Thanks for signing up for my amazing free guide!”)

• Next steps: Tell them what to do next. (Ex. “Be sure to check your inbox for your free guide or webinar day/time”)

• Reminders: Tell them to make sure your emails aren’t going into spam or junk folders and if they are to ‘white label’ them so they land nicely in their inbox.

A Thank you page could (should) also include a Call to Action. 

Here are some suggestions: 

• A tripwire: This would be a small offer for under $30 that “scratches the next itch”. It should be something that aligns with what they signed up for. For example, maybe your freebie is the “what” or “why” and the tripwire can show them the “how”.

• Connect on Messenger: Add a button that would lead directly to your FB Messenger (so it would be https://m.me/HelloLauraBall) and they can connect/ask questions. This is great for more engagement!!

• Bonus Video: A quick ‘bonus’ video on the page that provides MORE value (again, you want it to be aligned with the freebie) and include a button that could be to book a call. The video works well to get them to quickly get to know you and your teaching style. 

• Buttons to: 

  • Visit your free Facebook group (if you have one)

  • Book a free 15-minute discovery call (link them to your calendar)

  • Follow your social channels (use the one you’re most active on)

These are just a few. 

Pick ONE and see how it goes! We try to give only one call to action on a page. 

Good luck!